The brief was simple.

Rewrite everything on the Mercedes-Benz Vans website.

Working at The Royals with another copywriter coming in to help later in the project, I was asked to rewrite all the content on the Mercedes-Benz Vans website. Working from a recent translation of the German website, I had to rewrite everything to match the distinctive Australian campaign tone.

Every headline had to be rethought (each you see here is mine, and not near what the version I was working on), and every sentence re-crafted, to the point of each page became its own brief.

It was a massive, project – well over 100,000 words.

So what’s the secret to huge projects like this?

Get thinking. Get typing, and just do it.