Total Tools

I like working on hardware brands. I’ve worked on Mitre 10, Bunnings, Home Timber & Hardware and Total Tools.

Here’s some work I did for Total Tools, starting with a cheeky swearing campaign. I’ve always wanted to do a swear in a campaign. This was my chance.

It started with a brief you see a lot – how do we make a price beat guarantee entertaining?

This is how.

First, the radio ad. It’s very loud and sweary!

swear_675

The next piece of work from Total Tools was to create this welding brand from scratch. It started as a company naming brief and turned into a branding design and tone of voice project. It was for a trade and DIY audience, and everything had to point to serious quality. You can read the case study here.

Michigan_logo_865Michigan_product_865

Other work for I did for Total Tools was an audit and overhaul of their brand’s tone of voice on social platforms. A long involved project, the agency advice was, in a nutshell,   to have raise the needle on the fun dial and make sure every post was branded. They have kept to this ethos ever since.

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