Ego Parmaceuticals

During a stint at Ogilvy, me and my partner back then, Ruben Cirugeda, made two campaigns for Ego Pharmaceuticals – one for Sunsense sunscreen and the other for QV moisturiser.

We gave the Sunsense campaign the working title, Nosferatu in Reverse.

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One cool idea was to make a billboard with a shaded frame over the top with Nosferatu’s hand cut out. As the sun moved through the day, his hand would get closer and closer to the sunbather.

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And it actually worked! The outdoor Nosferatu shadow ambient billboard went live on the Monash Freeway and the freeway near the Sydney airport for a month of summer 2014/2015.

Here’s the QV Moisturiser campaign.

 

And here’s the TVC.

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