MYOB

Working at Penso, I made MYOB’s end of financial year 2018 campaign.

As well as a brand refresh for digital, it was a refresh in the way MYOB speaks to its many sorts of customers – big, medium and small businesses – at their most stressful time of the year.

The  key to this campaign was to turn the anxiety busy business owners feel at tax time into a moment of opportunity. Let’s turn a 30 day free trial into the start of something big!

It rolled out with eDMs, outdoor, social platforms, radio and programmatic banners (each tailored to speak to their own specific audiences).

MYB0034-GSP-Acquisition-Set1-Female.jpg

IMGP6758-Edit.jpg

It’s on the Monash and Tullamarine freeways as I type.

MYB0034-Acquisition-Set1-Instagram-Male-1080x1080-Mock-V1.jpg

myobweb.pngsetupfinished facebook sample folio.png

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s