Working at Penso, I made MYOB’s end of financial year 2018 campaign.

As well as a brand refresh for digital, it was a refresh in the way MYOB speaks to its many sorts of customers – big, medium and small businesses – at their most stressful time of the year.

The  key to this campaign was to turn the anxiety busy business owners feel at tax time into a moment of opportunity. Let’s turn a 30 day free trial into the start of something big!

It rolled out with eDMs, outdoor, social platforms, radio and programmatic banners (each tailored to speak to their own specific audiences).

It’s on the Monash and Tullamarine freeways as I type.